AI Search - Feed Archive

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AI Search (4)

AI Search

4 links (last 90d) · 4 links (all-time)

// december_2025 (4)

2025-12-27

Your Traffic Didn't Drop. The Search Game Changed.

★ max(signal) by r/DigitalMarketing community · AI Search
Δ +3280 read ↗
TL;DR — AI Overviews reduce clicks to top-ranking pages by 34.5% (Ahrefs). 60% of searches end without a click (Bain). CTR drops from 15% to 8% when AI Overviews present (Pew). 75% of AI Mode sessions end without external visits. Stop measuring by traffic volume. Track AI citation share across ChatGPT, Gemini, Perplexity.

2025-12-26

AI Engine Optimization: How Entity Recognition Is Replacing Keywords

★ max(signal) by Paul Gillin, Kevin Roy · AEO
Δ +3520 read ↗
TL;DR — Average domain age of ChatGPT-cited sources is 17 years. Schema markup moved from nice-to-have to mandatory. AI systems favor entity recognition over keywords and backlinks. Roy's Entity Authority Engineering framework: consistent structured data, mapped citations, multi-model testing.

2025-12-25

Yoast December 2025 SEO Update: AI Took Over Search This Year

by Carolyn Shelby, Alex Moss · SEO
Δ +3710 read ↗
TL;DR — Yoast year-end recap: Being cited in AI overviews now matters more than ranking #1. E-E-A-T is non-negotiable. Publisher deals reshaped content licensing. The shift from rankings to retrieval is complete.

2025-12-24

December 2025 SEO Update: AI Search, Publisher Deals, llms.txt

by Carolyn Shelby, Alex Moss · SEO
Δ +3710 read ↗
TL;DR — Search Console now shows YouTube and Reddit traffic. AI-powered insights suggest questions to analyze data. Google confirmed llms.txt is treated like a text file with no ranking guarantee.
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